Spain’s image around the world
Por DavidMora el 22 diciembre, 2010
For the first time, the U. S. Tour Operators Association published the World’s Best List. The USTOA has ranked several destinations in different categories. The big winner is Italy, topping in 4 categories
For the first time, the U. S. Tour Operators Association published the World’s Best List. The USTOA has ranked several destinations in different categories. The big winner is Italy, topping in 4 categories:
– Culinary/wine experience
Spain didn’t top in any category, but took a second place in Architecture with 30% of the votes and third place in Culinary/wine experience with 13% of the votes.
This ranking is the result of informal polls to more than 50 of the biggest touroperators members of the association. USTOA members provide the vacation arrangements for more than 11 million travelers every year.
Country Brand Index
Another important study is the Country Brand Index, developed by Future Brand. This index includes a global research with the participation of 3,400 international business and leisure travellers from 13 countries, and evaluates countries in matters of Value System, Tourism, Heritage & Culture, Quality of Life and Good for Business.
Yes, we are still among the favorite brands in tourism, but with a bit of instability. Spain has been on and off the top 10 list for the past 4 years, although is always present in several categories, like Lodging, Families, Dining… and of course, Nightlife!
The 2009 Country Brand Index placed Spain as the number 10th Strongest Country Brand. This year, Spain didn’t make it to the top ten; it took a shy 14th place among the 110 Country Brands ranked. Among the Top 25 Country Brands for Tourism, Spain is the 12th, and appears on several categories such as:
- Best Resort and Lodging Options: 8th
- Best Food: 6th
- Best Beaches: 10th
- Best Nightlife: 4th
- History: 9th
- Art & Culture: 5th
It is clear that we are still in the mind of the international travelers, yet there is a lot of work left to do, in order to regain popularity and boost other aspects of tourism.
*Source: 2010 Country Brand Index Executive Summary